It’s vital for your small business to establishing an online social presence as most potential customers will check out a business on Facebook, Instagram, Twitter or Pinterest before considering a purchase. Find out where your target customer spends time online and use your social media strategy to help your business grow online. Here are 5 ways social media can help your small business:
1. Attract New Customers
Social media gets the word out about your small business and it provides you with the opportunity to grow relationships with your target audience. Your followers are people who know your business and are more likely to tell their friends and family about you. Most potential customers go on social media sites to learn more about your business, products, services, or any upcoming events. Your content should always be engaging and interesting with pictures, videos, blogs, memes or gifs. When customers follow your brand and engage they are likely to tag their family and friends, comment on your posts or share posts on their timelines.
2. Establish An Online Presence And Build Your Brand
Social media gives you the power to learn more about your audience, their interests, thoughts and ideas. Your engaging content will go a long way into helping you establish your brand and social media voice. The more shares and post engagement you can generate the stronger your brand will become as more people will notice it. Always take time to interact with people who interact with you as they will feel more connected to your brand more than others. Interaction builds trust in your business and potential customers are far more likely to buy from you than your competitors.
3. Social Media Is Cost-Effective
Marketing can be costly but on social media you can get started for free but you also have the option to pay for advertising. When you advertise you are free to spend as little or as much as you choose and you can set up and run adverts almost instantly, allowing you to be flexible with your marketing budget. As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost. To avoid being missed in this shuffle take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers. You don’t have to spend a lot of money to reach more people, increase your audience, and grow your small business.
4. Improve customer service
Customer service is a top priority for your small business and social media is an easy way for your current and potential customers to ask questions and voice complaints against your small business. You can track all your mentions and respond to public complaints quickly, which improves your online brand reputation and hopefully build customer relationships. You should also provide private customer service when users message you via Messenger on Facebook, make sure you respond instantly to any customer queries and keep your customers happy. The two-way communication that social media provides offers a unique opportunity for you to step up your customer service by providing instant satisfaction to your target audience. By monitoring social media for feedback, questions or complaints and then engaging and responding provides customers with a memorable experience and a happy customer means repeat business.
5. Social Media Reaches All Ages And Demographics
Social media has transcended internationally to different ages groups and countries worldwide. More people are spending so much time online browsing and your small business has potential to reach various demographics. Social media defies age barriers so no matter how young or old your target audience may be, chances are most of them are already logging on browsing the various social media platforms. You need to take advantage and ensure your small business has a Social media strategy that will help you stand out, generate growth and sales.